Curating carefree shopping.
We believe you can look good, while doing good. With every purchase being one step closer to a healthier planet and empowered people, SCOON’s featured brands are carefully vetted to ensure that they embody our values. To be featured on our website, brands need to be committed to the implementation of the Sustainable Development Goals (SDGs) and make a positive contribution to the following issues:



Cruelty-free production
All our brands are cruelty-free, meaning that they don’t conduct, commission, or be a party to animal testing at any phase of product development. In addition, they don’t purchase any ingredient, formulation or product from any third party manufacturer or supplier that was related to animal testing. To enforce these standards, our brands monitor their suppliers and penalize or leave those that don’t comply.

Fair trading
Fairtrade standards include a range of economic, environmental and social criteria that must be met by producers and traders.
- Economic criteria include a Fairtrade Minimum Price to provide producers with a safety net against falling prices and allow long-term planning, along with a fixed Fairtrade Premium that provides farmers and workers with additional money to invest in improving the quality of their businesses and communities. Fairtrade also emphasizes long-term trading partnerships and requires buyers to provide pre-financing.
- Environmental criteria emphasize ecologically and agriculturally sound practices, including responsible water and waste management, preserving biodiversity and soil fertility, and minimal use of pesticides and agrochemicals. Fairtrade prohibits the use of several hazardous materials and all genetically modified organisms (GMOs).
- Social criteria include requirements on democratic self-organization, participatory decision-making, transparency, and non-discrimination (including gender equity). Social standards require companies to pay rates equal to or higher than the legal or regional minimum wages, freedom of association and collective bargaining rights for the workforce, safeguards for worker safety and health, and facilities to allow workers to manage the Fairtrade Premium. Forced labour and child labour are prohibited under the Fairtrade Standards.

Sustainable Brand DNA
Sustainability and ethical production are not trends or buzzwords to simply stick on a packaging and check off of a to-do list. For all our featured brands, these count as commitments that start at the core of their business and are woven through each decision they make thereafter. 

Filter For Good
We understand that brands can not tick all the boxes. The same counts for all of us. So to make your search easier, you can shop based on the below criteria that matter to you most.

CHARITABLE - This refers to all of the ways in which brands achieve a positive social impact through their use of finances, employee time, facilities, or their own products and services, to help others in the community and support beneficial causes or non-profit organizations.

ALL NATURAL - This refers to the purity of ingredients and materials used: only nature-derived ingredients & materials and no synthetics.

ORGANIC - This refers to a production process that integrates cultural, biological, and mechanical practices that foster cycling of resources, promote ecological balance, and conserve biodiversity. Synthetic fertilizers, sewage sludge, irradiation, and genetic engineering may not be used.

RECYCLED - This refers to the use of materials that have been used before and were turned into a new product to minimize waste. Recyclable materials include many kinds of plastics and textiles.

MADE IN EUROPE - This refers to design and manufacturing of the product all done in Europe

SMALL BATCH - This refers to the production of small batches in order to reduce waste, deliver faster and with higher quality.

VEGAN - This refers to products that do not contain animal ingredients or animal-derived ingredients, and no animals or animal products were used in any part of the creation process.

N.B. All our featured beauty brands are cruelty-free, non-toxic and free from harmful chemicals like parabens, sulphates, PEGs and mineral oils. For more info on the ingredients we exclude for the beauty collection and why, read here.