BRANDS

Stella McCartney Kids

Why we love it: Luxurious but wearable clothes for kids and babies, full of fun and playful details, that you can feel good about your kids wearing.

After creating her eponymous fashion house in 2001, Stella McCartney launched her children’s collection in 2010. Stella McCartney Kids offers a comprehensive range of comfortable clothing for kids that is fashion-forward, while also being ethically-made and environmentally-conscious. Stella is often considered a pioneer of green and ethical fashion, having built her brand on respect for animals, the environment and mankind. Constantly seeking to innovate and revitalise the industry, the brand uses green materials like organic cotton and sustainable viscose to creates its kids fashions, while also researching new eco-friendly alternatives.