Why we love it: Patagonia is in business to save the planet and using all resources they have to do something about our climate crisis.
Patagonia's values reflect those of a business started by a band of climbers and surfers, and the minimalist style they promoted in their lives and sports. Their current product criteria are based on function, repairability, and foremost, durability. Among the most direct ways we can limit ecological impacts is with goods that last for generations or can be recycled so the materials in them remain in use. Patagonia knows that that business activity, from lightning stores to dyeing t-shirts, is part of the problem so they work steadily yo change their business practices and share what they have learned. Their success lies in developing new ways to do things.