BRANDS

Organic Basics

Why we love it: Organic Basics design everything to last. This means quality fabrics, but also great design with simplicity and function in mind.

Launched with a Kickstarter campaign in 2014 by four Danes, Organic Basics is an organic cotton underwear brand based in San Francisco. The clothes are simple and beautiful, with a bit of weight to them that underlines their quality. The organic cotton is grown in Europe and GOTS certified. You can trust it to be not only super-soft, but also chemical free.

Though aesthetics are essential, it’s the sustainability aspect of the business that’s most important to the founders: every single fabric is chosen according to its environmental footprint and lifetime durability. That means natural, renewable, recycled, biodegradable and or low-impact textiles only. They only ever work with trusted, certified factory partners, who ensure a safe working space, and who pay their workers a living wage.

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