Why we love it: Organic Basics design everything to last. This means quality fabrics, but also great design with simplicity and function in mind.
Launched with a Kickstarter campaign in 2014 by four Danes, Organic Basics is an organic cotton underwear brand based in San Francisco. They are revolutionising the fashion industry, putting sustainable thinking at the centre of everything: every single fabric is chosen according to its environmental footprint and lifetime durability. That means natural, renewable, recycled, biodegradable and or low-impact textiles only.