Why we love it: Naïf's mission is to be as 'natural' as possible in everything they do; from ingredients to packaging, even their shipping.
Every baby is born naif, honest, pure and innocent. Founders Jochem and Sjoerd like to keep it that way when it comes to baby care. Harmful ingredients and misleading marketing claims shouldn't be part of that. Becoming first-time dads in 2013 they realized that even baby & kids care products contain toxic ingredients. Naïf was born: an all-natural & reliable baby and kids care brand with only natural and mild ingredients.