Why we love it: The circular economy guides every decision made at Mud Jeans. Mud Jeans founder Bert van Son's 30 years’ experience in the fashion industry made him realize how dirty and unfair the industry is most of the time. He has witnessed how demanding factory life is for workers, and the impact it has on nature. He decided to make a change.
From design (no leather patches for example), to taking back worn jeans for recycling (40% of their jeans is made from recycled cotton), the circular economy is their guide. Mud Jeans is already making great impact: 577 litres of water are used to produce one pair of jeans, compared to an industry standard of 7,000 litres per jeans; they are carbon neutral and removed all chemicals from their production processes; they have saved already 20.000 jeans from landfill with their recycling program.