Why we love it: LeMoi is created from an aspiration to combine sustainability and fair labor practices. The brand also believes high quality fabrics, minimal designs and wearability are key to make the customers enjoy the collection for longer, contributing to less waste. Working together with refugees, all the pieces are made in the studio in the Netherlands. The aim is to further decrease the footprint of fashion by using organic fabrics and producing lower volumes, sometimes even producing on demand.
LeMoi is an anagram for Miloe, the founder's name. It literally translates to 'the me' in French, which reflects how clothing can contribute to expressing one's self. Stylish comfortable clothing with small details and a subtle French twist.