Why we love it: With a bit of FRÉD, life’s daily inconveniences are made a little more fashionable, a lot more functional and consciously more sustainable. Each edition is a curation of pieces for everyday use. Rainwear made for movement. Packable Ponchos that don’t leave puddles. Padlock Chains for misplaced bike keys.
Together we can turn the idea of sustainability into a holistic, everyday philosophy that is part of life’s daily ride. Consuming less through buying and producing better is how FRÉD sees the future on our planet.