Boobs’Essential was developed in memory of founder Zoe’s mother who was diagnosed with type 4 breast cancer. Zoe’s mother’s illness made her realise how important it was to check your breasts regularly to avoid late detection of any abnormalities. Boobs'Essential is a 100% natural, high quality and ethically sourced oil to nurture your breasts and empower self-care.
We sat down Boobs'Essential founder Zoe about the inspirational story behind her brand.
What made you start Boobs’Essential and what do you want to achieve?
My late mother was diagnosed with stage 4 breast cancer during December 2014, so I began extensive research into the wide range of complementary therapies. One of the topics that stood out from my research was the role of essential oils during cancer treatment; the importance of breast and lymph massage as a means of prevention; and the importance of using natural skincare. Our skin is our largest organ and what we apply to it has a big impact long term. Having studied the science behind the key ingredients, we began experimenting with different recipes and combinations, eventually creating a truly soothing essential oil blend. My mother would use the oil every evening, to create a self - loving ritual and it helped her to relax, as the scent is one of the fastest ways to impact your emotional state. It struck me, as a carefree young woman living a hectic London lifestyle, I had never checked my own breasts for lumps. However, since my mother's diagnosis, I realised how important it was to check your breasts regularly to avoid late detection of any abnormalities and to stimulate our lymphatic system. We crafted this unique oil blend so that women of all ages can lovingly massage and get to know their breasts more intimately. This self - care routine enables you to increase awareness of any lumps; stimulates your lymphatic system through massage; assists in clearing your body from any emotional and physical stagnation; and can help you to relax, as the scent is one of the fastest ways to impact your emotional state. My mother passed away gracefully over a year later, this made the message stronger for me, that all women, young and old, must make checking their breasts part of their beauty and self-care ritual.
Describe in 5 words what you care most about when creating your products?
- Sustainable packaging
- Giving back
What choices do you make in your personal life when it comes to living more consciously?
Firstly, an understanding of what living more consciously means is important. Since I was little, I questioned the origin of everything, which gave me a true understanding and empathy towards the environment, and the people that grow and make anything that we consume. Whether it is fashion, food or household products, it’s finding that connection to the source of everything and understanding the impact our daily choices have on the world we live in. Being a conscious consumer involves choosing the most sustainable options. Unfortunately, the word ‘sustainable’ is tossed around too much lately, causing a lot of greenwashing, and essentially driving further consumerism - which is inherently controversial to the meaning of sustainable! Sustainability is a lifestyle, and not something you can buy. Personally, I have been vegetarian for my whole life, and at home I am vegan. I only buy seasonal, local and organic food; buy only secondhand clothing or from small artisanal brands occasionally, especially from those where I have met the founders or makers. I avoid supermarkets, and big corporations wherever possible. Of course, there are still so many things that make it hard to be 100% sustainable, things like travelling or owning technology make it hard for me. But I plant 40 trees a year for my personal carbon footprint, to make up for some of the harm that my lifestyle choices cause. I believe that we as consumers can use our spending power to change the world, we live in. Of course, there need to be fundamental systematic shifts on a much higher level, but as individuals, we can’t continue blaming the big corporates and the governments only. As conscious citizens we must use our voting power to change the government, demand changes in government subsidies and policies, to stop supporting oil and gas, and conventional farming, I do believe we can create a shift slowly and steadily over time. At least, I am hopeful! 4. What is your advice for people that want to start making small changes in their daily lives, but don't know where to start? I believe the most important change is our own perception of the climate change debate, from understanding it intellectually to feeling it emotionally. Once we create an emotional connection to nature and people it is easier to make small changes that feel good and inspire others. I believe that we need to have a connection to the source of things, whether this is to the cacao bean growers in Peru, or the weavers in India who make your clothing. Once we have built up this interest and compassion, we will want to support those that do well inherently, rather than supporting faceless fast fashion and mass-produced supermarket food. Of course, we can’t all travel to these places to see it for ourselves, but there are incredible documentaries out there to help us learn. Nature documentaries that cover the impact of climate change on wildlife (we all watch David Attenborough!) or documentaries on fast-fashion factory works, or agricultural documentaries, such as “Rotten”. It is through educating ourselves to what is really happening that one can ignite an emotional response. Often the best place to start is just to consume less. Then we can start questioning all the little things we do daily and how we can change those for the better. Whether that is eating less animal products, to buying more second-hand items, buying a bamboo toothbrush, starting composting, starting to take more trains vs. planes, using a reusable takeaway cup, all of these little things can accumulatively have an impact.
What is your best beauty tip? And what are your favourite products or brands?
My best beauty tip is probably to start from the inside out, I believe a healthy radiant complexion comes from a healthy lifestyle, our diets, sleep and our mental state. Secondly, the ingredients we use on our skin, I only use skincare and make-up with natural ingredients from plants. Also, I start the day with splashing my face with ice-cold water, it is a Kundalini practice believed to give you a radiant glow, and a cold shower has been incredible for my overall health and mood. My favourite natural beauty brands are really those whose founders I have met. As I mentioned, I love knowing who is behind something that I buy. I love Therapi skincare, BySarah, Evolve and making my own body oils infused with jasmine flowers or rose petals that I’ve picked myself.
Lastly, we'd love to know a bit more about your Dutch roots and why it's important to you.
My late mother was Dutch and when we moved away from my birth country Australia, I lived in Haarlem for several years until the age of 6. After that I grew up in Germany, speaking Dutch at a European School, so it has always been part of me, and it truly feels like my mother tongue. My mother trained to be a holistic facialist in Amsterdam, so all her knowledge about natural beauty also stemmed from there. Ultimately, I have always felt most Dutch to this date, even if my Dutch is a bit rusty.