For this Curated By edit, we asked plant-based freelance writer, Gabrielle Koster, to share her SCOON favourites. On her Instagram @gabrielle_koster she takes her followers along with her on her journey of Conscious Living & Sustainable Fashion.
In this edit, Gabrielle shares with us what made her embark on her journey of conscious living and why she thinks circularity should be the 'new normal'.
What made you embark on your journey of conscious living and sustainable fashion?
That started when I was quite young, I was 14 years old when I read about the impact of the meat industry on our planet and it’s inhabitants and realized I didn’t want to be a part of this anymore. I think that if you take one step towards a more conscious life, the rest of the steps will follow. So as I grew older, my interest in a conscious life never left and I read more and more into the impact of the way we eat. And then I got curious and learned more about our daily habits: what ingredients are in our cosmetics? Who makes my clothes? What are they made of? How much water does it take to produce one jeans and what else can be done with that water? I watched The True Cost, a documentary about the fashion industry and realized I needed to change the way I shopped. That didn’t go overnight, because I was a regular at fast fashion stores. But I don’t think it should go overnight and the more you learn, the more you realize there is to learn.
Do you think about sustainability in everything that you do and in what areas do you act upon it in your daily life?
I definitely try to. So I try to minimize my plastic usage, I try to find out where my food is produced, I check ingredients and try to avoid things like palm oil etc. So that means you won’t find any plastic toothbrushes in my home, you will find mostly shampoo bars in the shower, lots of jars filled with food, and my wardrobe definitely has a lot of vintage and sustainable items in it. Oh and I don’t eat animal products, of course.
SCOON came to life because we felt it was hard to find one place for modern 'Brands that Care' and don't compromise on style and performance. Sustainability is becoming more mainstream with new sustainable brands launching every day. What do you think of this movement?
I absolutely love it. When I started this journey towards a more sustainable wardrobe, people told me that sustainable items turned them into grannies. Back in the day you mostly had sustainable basics and having your own style AND shopping consciously would be hard. But nowadays it’s heaven, so I’m thankful for platforms like SCOON. So many beautiful items. BUT, I do think that we don’t need a lot more brands or items to be made. I think we need to become more circular. Like Sissel Edelbo is making clothing items from recycled and used sari’s, that’s a brilliant concept. They create heavenly dresses, skirts and kimono’s and they don’t produce any new materials. So I do think that should become the focus: circularity.
With Corona putting everything on hold, people are saying that this is the time to make big changes and create a new normal, what do you hope will change in the fashion industry?
The New Normal when it comes to the fashion industry should be - in my humble opinion - an industry where people are treated like human beings, paid fair amounts of money, work without harmful chemicals. And again: it should be a circular industry. Reduce, reuse, recycle: such an old ’saying', yet still so relevant.
My top 5 favourites: