Curated By

Introducing Curated By, a new series in which experts, tastemakers and friends of SCOON curate their selection.




Busy bee, Lian Galliard, is influencer, content creator, Instagram consultant and on top of that, she also started her own t-shirt brand, called STAD. With 242k followers on Instagram, Lian is building her capsule wardrobe and inspires numerous people to do the same.

With this big of an audience and thus influence, we were curious to know what kindled her enthusiasm for sharing her journey towards a more sustainable lifestyle and what her tips and tricks are.


1. Can you tell us a little about what brought you to sustainable/essential shopping in the first place?

Actually my success as a fast-fashion influencer did! With brands sending me clothing, shoes and accessories to wear on Instagram and my blog, everyday felt like Christmas. But as my closet grew into a crazy mess, it started to feel like an inconvenience. I also noticed myself getting more and more annoyed with the unsustainable way that brands unsolicitedly sent me stuff or how attacked they’d respond if I said no to freebies.

I also started to become resentful of the super fast “trend-turnover-time” within the influencer business. If I - an influencer with constant access to new clothes - was already feeling inadequate, how bad would all this make common people with common shopping budgets feel?! It got me thinking about the message we’re spreading as influencers. As someone who’s struggled with not feeling good enough, I did not want others to feel like they need to constantly consume or follow trends in order to look ‘as good as me’. The fast-fashion-influencer bizz is not only damaging to the environment and our wallets, but can also be damaging to our mental health.

At first I thought I had to go fully sustainable as an influencer. When sustainable brands got word of this new direction, I got sent lots of sustainable clothing and history started to repeat itself. A closet full of clothes I would only wear once or twice for Instagram. That’s still not sustainable and still sends the wrong message to my followers.

And so I realised that for me it’s not just about sustainability, but more about being conscious, investing in timeless pieces and getting the most out of the items in my wardrobe. I want to normalise wearing the same things over and over, so instead of posting new outfits on my Instagram, my content is all about rewearing pieces. Just styled in a different way.


2. How is all of this reflected in your daily life?

My consuming behaviour has changed; I buy less and I buy more consciously.

It also changed my career. I’ve become so passionate about rewearing pieces and creating a timeless, multifunctional wardrobe, that I’m launching an E-course soon, to help women get the maximum out of a small wardrobe. I haven’t felt this excited about a project in years!


3. SCOON came to life because we felt it was hard to find one place for modern ’Brands that Care’ that don’t compromise on style and performance. Even with its growing popularity, a lot of people still think sustainable clothing and beauty are for tree huggers, what is your response to that?

My first respons would be; ‘that’s bullsh*t’. Through my journey so far, I’ve seen tons of sustainable/fair brands that create super stylish pieces. No need to compromise indeed.

And my second response would be; instead of thinking of tree huggers as a negative thing, the world would be a much better place if we would all let out a bit more of our inner tree hugger, haha ;-)


4. What are the most important questions you ask yourself when considering what products to purchase? And is this any different than a year ago, before Corona?

I actually have a list of standard questions:

  • Do I need this?
  • Do I have something similar already?
  • Can I combine this with other pieces in my wardrobe?
  • Will this last for at least a year?
  • Will I like it for at least a year?

These questions haven’t changed since Corona, I think this is a good long-term checklist :)


5. With Corona putting everything on hold, people are saying that this is the time to make big changes and create a new normal, what do you hope will change?

I hope the Western world has felt what it’s like to slow down a little and will keep doing so. I hope more people will realise that we need to focus more on things that really create happiness, like mental and physical wellbeing, nature, love, connection, rest and relaxation, instead of focussing so much on ego-fueled things like power, money, looks and status.