Curated By

Introducing Curated By, a new series in which experts, tastemakers and friends of SCOON curate their selection.



For this Curated By edit, we asked the beautiful Christi from @astoldbychristi to share her SCOON favourites. She is a vegan influencer based in Amsterdam, speaking out on social and environmental issues. In this edit she shares with us what she hopes will change in the fashion industry, why she made the switch to shopping more consciously as well as her favourite items from SCOON.

Where does your sustainable drive come from?

When I was about 6 years old my family moved to a farm. Growing up I was surrounded by animals and I spent a lot of time taking care of them.
As a little girl, I would even paint the nails of my chicken sometimes, ha! When I was a teenager I learned more about animal agriculture and decided to become a vegetarian. Since that moment it has been a journey to learn more about sustainability and to play my part and live a green life as much as possible.

SCOON came to life because we felt it was hard to find one place for modern 'Brands that Care' and don't compromise on style and performance. Sustainability is becoming more mainstream with new sustainable brands launching every day, what do you think of this movement?

I think it’s great that brands are focusing more and more on sustainability. I’ve been seeing companies become more transparent about how their products are made and by whom they are made, which is very important to me. The movement has given a lot of recognition to existing brands that have been caring for the planet for so many years. Thanks to platforms like SCOON it has become so much easier to find wonderful brands I want to support!

With Corona putting everything on hold, people are saying that this is the time to make big changes and create a new normal, what do you hope will change in the fashion industry?

More awareness has been created about the over-consumption that plays a major role in our society. I think we are learning that we don’t need as much as we thought we needed. My hope is that brands will tune into this thought and create items that are meant to last. Lately, the media has revealed quite a few companies that don't pay their factory workers during this crisis, and I think a lot of us are starting to see that we can vote with our money. Who do we wish to support? What world are we aiming for? Based on that vision I hope the fashion industry will embrace the change of no longer focusing on overly producing with a high turnover rate, but rather a way that brands and customers work together to sustain longterm goals that involve sustainability and ethical practices.

Christi's top 10: