‘Clean’ for us means free from harmful toxic ingredients. We have listed the key ingredients below that have been criticised widely (authorized or unauthorized) and you won’t ever find in the products of all our partner brands.
Parabens
Labeled as: methyl-, ethyl-, butyl-, propyl- paraben. A Preservative found in various personal care products.
Synthetic Fragrance
Labeled as: Fragrance, Parfum, Perfume, and hidden under Phthalates.
Petrolatum
Labeled as: Petroleum Jelly, Mineral Oil, Vaseline, Paraffinum. Emollient found in 1 in every 14 personal care and beauty products in the market.
SLES, SLS
Labeled as: Sodium Lauryl Sulfate, Butylated Hydroxyanisole (BHA), and Butylated hydroxytoluene (BHT). Preservatives found in lipsticks, moisturizers, and shampoo.
PEGs
Labeled as: PEG, Polyethylene, Polyethylene Glycol, Polyoxyethylene, Ceteareth-20. Surfactants, Emulsifiers and Skin Conditioners found in cream bases.
Formaldehyde
Labeled as: Formaldehyde, Quanternium-15, DMDM hydantoin, Imidazolidinyl Urea, Diazolidinyl Urea, Sodium Hydroxymethylglycinate. A preservative found in nail polish and hair products.
Triclosan
Labeled as: Triclosan. A preservative found in liquid soaps and washes.
Phthalates
Labeled as: DBP (dibutyl phthalate), DEP (diethyl phthalate), BPA (Bisphenol), and ‘hidden under fragrance’. Plasticizer and Skin Conditioner banned in de EU but commonly found in many cosmetics in the US.
There are some brands who decide to exclude more ingredients than others. We want to be transparent about this so you can decide what is important to you. Below we have listed more ingredients that have been excluded by most of our partner brands:
Phenoxyethanol
Labeled as: Phenoxyethanol. A preservative used is various cosmetics and personal care products.
Excluded by: Dr Alkaitis, Soapwalla, Evolve, S5, Skin & Tonic, Lo Amsterdam, The Tides Wellness, The Ohm Collection, Fine, BYBI, and ILIA Beauty.
As we grow and add brands to our platform we will continue to update this list. Soon we will invite our expert partners to explain more about ingredients, the good and the bad.
