Our assortment started with clean beauty but we are continuously adding more brands and categories to the mix. From clean beauty, we moved into spring with our first sustainable lifestyle brands and we are excited to welcome new basic and active wear brands on SCOON.STORE – beautiful brands that care about keeping already existing materials in circulation and reducing the need for more resources and waste.
While there is a visible growing shift towards more conscious consumption worldwide, and there are many reasons to choose sustainable style over fast fashion. Here are two reminders about why it’s a good idea. And the good news, there is no need to compromise on style & quality.
Fact 1: it takes up to 3,000 litres of water to make just one t-shirt, and up to 10,000 litres for a pair of jeans. A study undertaken by the Global Fashion Agenda found that in 2015, 79 billion cubic metres of water was consumed by the fashion industry, and it was projected to increase an additional 50% by 2030.
To reduce the water-print of our wardrobes, when buying new clothes, think about buying up-cycled clothing that has been made from recycled garments and fabric to reduce the need for more resources. Choosing organic cotton over regular cotton is another way to reduce your wardrobe’s water impact. Organic cotton still uses a lot of water, but is grown without the use of the usual chemicals and therefore doesn’t contribute to water pollution in the same way (GOTS certified underwear & basic brands launching soon on SCOON).
Fact 2: An average consumer throws away an individual garment after 7 uses, and about 95% of clothing that ends up in landfill could actually have been recycled.
When buying new clothes opt for durable investment pieces made from high quality materials that will last longer. Reuse your clothing for as long as possible, which may include mending and repairing to maximise its life.
Fortunately there are also many great companies who have initiatives to upcycle and take back used clothing – for example Riley Studio uses recycled materials or responsibly sourced fabrics that use natural fibres. From organic cotton and recycled polyester, to Lyocell (a biodegradable fibre) and recycled nylon, each and every piece of clothing has been carefully and lovingly made. As they never want any of their pieces to go to landfill, Riley offers to collect their products to ensure they have a circular life.
Dick Moby sunglasses use oil-free and recycled materials to create modern sunglasses that have a timeless sense of style. The bio-based acetate (an eco-friendly alternative to plastic), is made from wood pulp to keep pollution levels down, while the recycled acetate and metal creates kind-to-planet frames without compromising on the quality of their products. We love the Barcelona Crystal Havana which has a classic frame to suit all face shapes and a range of colours from chic tortoiseshell to sunny yellow.
Take a guilt-free dip in the ocean with Casa Raki’s sustainable and beautiful swimwear that’s kind to the planet. With every piece of fabric carefully selected and ethically sourced, even including the brand’s labels and linings, they always use recycled nylon or polyester. They also use renewable yarn from Castor beans which has a 25% less impact on climate change compared to standard polyamides. For a classic and modern swimsuit, try the Maggie Maillot in Black which features a low V-shaped front, thin straps and scooped back for a subtly sexy and flattering look.
Image by Adidas x Parlay for the Ocean