The fashion industry has been identified as the second most polluting industry in the world and experts believe it is responsible for a wide range of negative social, economic and environmental impacts, including excessive energy consumption, water and chemical pollution, dyes and toxic waste and greenhouse gas emissions. Which is why it is crucial that forward thinking brands combine fashion and sustainability to create functional and timeless alternatives.
In terms of plastic waste, every day about 8 million pieces of plastic make their way into our oceans. This plastic waste persists in our environment for centuries. So why don't we clean up our planet by collecting all of this waste and turn it into something beautiful? A solution for combating this plastic pollution could be: your outerwear.
Let's break it down
A lot of outerwear is made of polyester. Polyester is a synthetic fibre, which you can compare to a soft form of plastic. It is not bio-degradable and will persist in the eco-system even as it eventually breaks apart. In fact, it is believed that synthetic garments are the biggest source of microplastic pollution in the oceans.
How to make impact, even if it's small steps
By replacing one regular jacket with a sustainable jacket on SCOON, you can prevent up to 99 post-consumer bottles from ending up in our ocean. If this plastic did end up in the ocean, it would take up to 450 years to decompose.