One of the reasons we started SCOON was because we love hearing and sharing the philosophies behind brands that really care. A perfect example is Merme's story about how it all started and where Merme's one ingredient ideology comes from. Enjoy.
“Merme was my grandmother and lived on a cattle farm in northern New South Wales, Australia. Things that remind me of Merme straightaway – homemade kumquat jam, aloe vera on sunburns, ‘Honey Joys’ (Aussie treat), milk with ice on hot days and walking around her garden cutting flowers one by one for the dinner table. She was an extraordinary woman. I remember once my dad and I found a certificate of a Business Management course in her things, that she had completed at the age of 76. Why would a woman of that age living in the middle of nowhere need such a degree? Merme was not just a power woman, but THE original power woman for me! Before #girlboss was a hashtag on Instagram. I wonder what she could have been capable of with the opportunities and technology we have today. Or what she would have thought if she knew that I had named a beauty brand after her – I actually know what she would do – laugh! Ironically vanity would never rule over practicality in her world and I even remember her cutting off her hair when she couldn't be bothered tending to it anymore.
Originally from Australia, Claire's passion for natural skincare started whilst working as a model since the age of fifteen and studying at the Australian College of Natural Beauty. It was here that she took particular interest in the effectiveness of non invasive and natural beauty methods.
This, combined with a further ten years in the magazine and beauty industry resulted in one conclusion: Even the so called “natural” skin and hair care products were full of chemicals. Claire realised the only way she would ever have complete control of the ingredients was if she sourced them herself.
Since 2014 Berlin is the new home city of Claire. Here the attitude towards the importance of quality, practicality and simplicity really confirmed her thoughts. "This German mindset has taught me it's better to only have one really high quality product rather than five with less quality. The ideology behind MERME products containing only one, highest quality ingredient was definitely inspired by this amazing culture. Not to mention, having such sensitive skin I’ve learned it’s best to incorporate only one ingredient at a time to really pinpoint what works best for you."
Copy borrowed from Merme's website.